China Unicom Big Data: 2017 National Day Tourism Big Data Insight Report

China Unicom Big Data: 2017 National Day Tourism Big Data Insight Report
Since September, the number of clicks on travel apps has skyrocketed. Where to go, what to do, and what route to take are the top three things that travelers care about. Interprovincial travel, intercity travel, and cross-border travel have become the top three things discussed in travel, which has changed the days when local tours and one-day tours dominated in previous months. It can be seen that tourists are prepared for the battle.

2There is no holiday without traffic jam.

There is only earlier traffic jam, not the earliest

Wake up at 8am, pack your bags and set off at full speed? NoNoNo, that's not the right way to spend the Golden Week. 7am? 6am? 5am? ! Yes, before 5am, China Unicom's big data shows that people are already running on the highway at 100mph. For example, the congestion on the Beijing-Chengde, Beijing-Tibet, and Beijing-Kaifeng highways has moved from the usual 8am or 9am morning rush hour to before 7am. China Unicom's big data tells you that it's best to leave at 5am during the holidays.

3Shanghai people love to play.

Shandong people are the most family-oriented

China Unicom big data shows that the top three cities in the top 10 for traveling are: Shanghai, Beijing and Shenzhen.

When will the bright moon appear? Let's drink and ask the sky. The Golden Week is embedded with the Mid-Autumn Festival. The top three departure places for returning home during the Mid-Autumn Festival are Hebei, Shandong and Jiangxi. It can be seen that the people of Hebei, the land of Yanzhao, are more eager to return to their hometown.

4 Auspicious opening of the Purple Forbidden City,

Beijing is the top 1 tourist destination

According to China Unicom's big data, the top five destinations people choose for travel are: Beijing, Shanghai, Suzhou, Chongqing and Chengdu. Beijing, an ancient capital with a world-class cultural heritage and connected to all corners of the world, has become the first choice for travel during the National Day holiday.

5The mountains are picturesque and the waters are endless.

Landscape and cultural tours become the preferred theme

In addition to appreciating the clear, high, blue sky, the salty sea breeze, soothing pop music, and the branches and leaves dancing in the morning breeze are also indispensable. According to China Unicom's big data, the top five attractions for people's theme travel are: Huangshan Mountain, the Great Wall, West Lake, the Bund, and Yalong Bay.

6Stay because I like it

Just stopped running

The extended Golden Week is rare in many years, so the travel schedule is naturally non-stop. According to China Unicom's big data, 36% of tourists stay in the same city for one day, 41% stay for 2-3 days, 12% stay for 4-5 days, and 11% stay for more than 5 days.

7

The air travel crowd is younger.

Self-driving tour is more comfortable at home

Among the three groups of people who travel by car, by rail, and by air, the 25-35-year-old group has the highest proportion of traveling by air, and the 35-45-year-old group has the highest proportion of traveling by car. Data shows that most self-driving trips are for the whole family.

8. Self-driving tourists are more concerned about map navigation

Airline travel is more concerned about travel applications

"***Map continues to guide you" is heard everywhere. China Unicom's big data shows that more than 70% of self-driving tourists use map navigation software. 27% of air tourists pay attention to travel applications such as Ctrip, Qunar.com, and Tongcheng Travel. According to the Wo Index, social apps such as WeChat, video apps such as live broadcast, and map apps such as navigation are the top three active apps.

9Male travelers love Huawei's situational intelligence.

Female travelers love Apple's beauty camera

China Unicom's big data shows that Huawei terminals account for 24% of male travelers, 8 percentage points higher than the second-place Apple, and the scene-based intelligent parking function is more active. Apple mobile terminals account for the highest proportion of female travelers, accounting for 26%, and photography apps such as Beauty Camera and Meitu Xiuxiu are the most active.

The waves are like scattered love, the sea breeze is like flying attachment, tourists use photos to capture the happy experience, and also use the footprints of exploration to analyze the inspiration of data, connecting with big data and always accompanying you.

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