econsultancy: Three strategies to convert in-store price comparison users

According to a survey by econsultancy, 57% of smartphone users use their phones to search for information while shopping in stores.

The top smartphone activity for smartphone users in-store is price comparison (63%), followed by looking for discounts online (42%) and searching for other products on other retailers’ websites (34%).

This poses a great challenge to retailers. The offline retail industry has already been impacted by the Internet, and users' price comparison on smartphones has made retailers' prices more transparent. Retailers urgently need to find a solution.

Convert in-store customers: Provide WAP and apps, and use mobile promotions

One solution is to allow users to use their own mobile web pages or phones. By giving users this option, they will at least not completely use competitors' products.

In addition to providing users with mobile-optimized sites and apps, some retailers also provide in-store Wi-Fi devices to provide users with a better user experience. Although this cannot completely stop users from using competitor products, it can at least reduce it.

Since price comparison is the most common behavior among users, retailers can also offer these mobile shoppers some vouchers to attract them.

What type of information or service have you searched for on your smartphone while in-store?

Convert in-store customers 2: Free WIFI in the store

If your product quality is good enough and you are confident enough not to be compared with others, then providing free WIFI service can also help you increase your sales revenue. This is because when users shop in your store, they use their smartphones to find relevant information, and sufficient information can dispel their purchase doubts and increase your purchasing power. If users cannot compare prices in your store, they may go to other places.

In addition, providing free WIFI can also allow you to obtain more information. 51% of smartphone users are willing to provide their email addresses for free WIFI services.

Convert in-store customers 3: Provide QR code scanning

Another way to enhance the in-store shopping experience is to provide QR codes so that users can learn about the product or reviews, thereby increasing their willingness to buy.

However, our survey found that only 25% of smartphone users have scanned QR codes in stores, and 9% are not aware of the technology. This shows that the popularity of QR codes is still not enough.

Have you ever scanned a QR code in-store?

via: 199it compiled from econsultancy