Taobao Mobile: In 2012, the total number of users visiting Taobao Mobile (excluding Tmall) exceeded 300 million, of which 57 million users completed transactions.

On March 12, 2013, Taobao Mobile released its 2012 annual operating data. According to the report, the cumulative number of visitors to Taobao Mobile (excluding Tmall) exceeded 300 million last year, of which 57 million users completed transactions, accounting for 19%. Taobao Mobile did not disclose the specific transaction volume for the whole year.

Taobao currently has a total number of 500 million users. According to data from previous years, at the end of 2010, only 10 million users logged into Taobao Mobile, and in 2012, the number reached 300 million. This also means that the number of Taobao Mobile users has increased by about 30 times in two years. The number of mobile Internet users in my country announced by the Ministry of Industry and Information Technology is 750 million.

In 2011, the annual transaction volume of Taobao Mobile was 11.8 billion yuan. At that time, Taobao Mobile expected the transaction volume to reach 50 billion yuan in 2012. However, the report released today did not disclose the annual transaction volume in 2012, but only disclosed that its Alipay transaction volume increased by 600% year-on-year. In addition, among the 300 million Taobao Mobile users, 57 million users have made purchases, accounting for 19% of the total number of users.

During the "Double Eleven" last year, Taobao Mobile created an annual peak of 940 million yuan in daily transaction volume. Industry insiders predict that by the end of 2013, Taobao Mobile's transaction volume may account for more than 15% of the total transaction volume. This proportion will be on par with the relevant data in the United States. According to eMarketer data, in 2012, mobile e-commerce accounted for 11% of the total e-commerce sales in the United States, and this proportion may reach 15% in 2013.

According to official data, the number of Taobao sellers who generated wireless transactions throughout the year has exceeded 3.55 million, an increase of 86.6% year-on-year. A total of 18 Taobao stores had wireless Alipay transactions exceeding 10 million yuan throughout the year. The number of Taobao sellers whose wireless terminal transaction volume accounted for more than 10% of PC has reached 527,000, an increase of 556% from January of the same year.