Cyber Monday: Evolution of Cyber Monday Promotions – Data View
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Cyber Monday is the beginning of the week, which means the beginning of the peak online shopping season in North America. The term was first proposed by Shop.org and has become a fashionable term as online shopping becomes more popular. Let's take a look at how Cyber Monday has changed in the U.S. over the years. In 2005, people believed that the reasons for the growth of online sales on Cyber Monday were: people had faster and more secure Internet connections at work. They were unable to complete all their shopping plans on Thanksgiving. Users might buy goods at home after work or after their children went to bed. According to a 2005 Shop.org survey, 37% of users would use work networks to buy and browse online products, and 51% of those aged 18-24 planned to shop at work. In 2010, only 13% of people said they planned to shop at work, and only 9% of them said that good workplace internet access was the main reason for their shopping. In fact, about 70% of people who shopped online in 2010 did so while at work. In 2007, 72% of merchants offered online promotions on Cyber Monday, while in 2010, the proportion rose to 88%. The most popular online shopping promotion methods in 2010 are: Mystery mail promotion 63% Free shipping: 22% Many e-commerce companies saw sales increase by more than 80% on Cyber Monday Online spending on Cyber Monday was $887 million in 2009 and $1.03 billion in 2010. The growth was mainly due to an increase in per capita spending, with the number of users increasing by 4% and per capita spending increasing by 12%. 70% of 18-34 year olds with work connections use them for shopping 30% of those aged 65+ In 2010, U.S. e-commerce sales totaled $165.4 billion |
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