World 99: 2016 Spring Festival Outbound Travel Trend Report

Recently, World 99 released the "2016 Spring Festival Short Holiday Outbound Travel Trend Report" based on big data. The report selected the top 10 domestic source markets for Spring Festival outbound travel, the top 10 most popular international routes, and the travel time distribution and consumer behavior analysis of Spring Festival outbound travel.

Top 10 domestic source markets for outbound travel during the Spring Festival

For outbound travel during the Spring Festival holiday, the top ten domestic source cities are: Shanghai, Beijing, Guangzhou, Hangzhou, Chengdu, Xiamen, Nanjing, Wuhan, Fuzhou, and Changsha. First-tier cities still account for 57.21% of the list.

Top 10 most popular countries and cities for outbound travel during the Spring Festival

Among the most popular countries, Thailand, Japan, Taiwan, the United States, Singapore, Hong Kong, South Korea, Australia, Malaysia, Vietnam and other countries are on the list, among which Thailand accounts for as high as 14.56%, becoming the first most popular country. In addition to factors such as visa relaxation and increase in flight routes, geographical advantages and consumption environment have become the main reasons for the high ranking of the above Asian countries.

Top 10 most popular international routes

In addition to the typical Asian routes, it is worth mentioning that Shanghai to Los Angeles is the only European and American route among the top ten routes.

Analysis of the age of outbound tourists during the Spring Festival

Data shows that those born in the 1990s account for as high as 31.54% of outbound independent travel, those born in the 1980s rank second at 22.38%, and those born in the 1960s account for 21.15%. Family and group travel are undoubtedly the hottest trends during this holiday.

Distribution of travel time during the Spring Festival

The small peak of outbound tourism occurred on February 6, with 71.1% of travelers choosing to travel during off-peak hours, of which 29.74% chose to travel before the holiday.

Gender ratio of outbound tourists during the Spring Festival

During the Spring Festival, the proportion of male and female travelers is equal. Female travelers prefer independent travel abroad, accounting for 56.49%. Colleagues can make targeted purchases based on the above data.